It was a challenging adventure, at times really hard, but we managed to get the roof tent appreciated all over the world. We have a planetary success, a new way of understanding the freedom to travel. We are proud of this result, even more than the important development of our company.
I remember that at the beginning of our activity there were many problems: in particular, the economic funds available were always few, but thanks to so much determination and desire to carry out our project, we were able to get the company off the ground.
A strategic factor was to decide to take part in the sector fairs: only in Italy more than 10 fairs per year. Every trade agreement we draft was always a win that filled us with satisfaction. However, sometimes we also happened to return to the site disappointed by the poor results. What bothered us morally the most was the fact that some people made fun of us for the “strange” product we offered. There were moments that seemed that we had to cross desert, an arid ground destined to make nothing grow. Other than adventures in the dunes in 4×4… it was us who saw success as a mirage!
Producing the first Maggiolina, then, was not easy. In the early years we did not have the technology necessary to combine the quality of craftsmanship to the speed of production. In short, we were not ready to make huge numbers of tents. I remember that we even cut the windows of the tent one by one, that is, the fabrics with tailor scissors!
I particularly like to remember two episodes that give a good idea of our development. Two parallel Italian stories, one in Mantua with Maggiolina in the land of the Gonzaga and the other in the great Milan, the city that has always been the productive and industrial heart of Italy. There would be many stories to tell, but in particular I remember these two episodes for the meaning they have. So, I always remember a German manager, owner of a large communication agency, who told to me: “You are Italian, therefore in a better place than me who am German. You are more inclined to fun and happiness, therefore more inclined to express creativity and imagination, unlike me who was educated to reveal less of my emotions”. Another episode that I always take with me is the dialogue with an important French manager who told me: “You are Italian so you are good at cooking, so you know that to make a great dish there are many ingredients that must be carefully dosed.”
Also, with regard to memory, it is important to stress the great satisfaction thanks to the collaborative dialogues with the Automotive manufacturers. I did not think I would get that high. A top manager of a very prestigious brand, in one of our meetings, told me: “In Autohome you are amazing with marketing.” In the second meeting, another manager at their headquarters added: “We appreciate Autohome very much and we want to continue to spread the story of the roof tent that binds us together”. Episodes of this type repeated several times and continue to happen. For example, another strong satisfaction at a recent Las Vegas fair, where many customers came to our booth saying: “Beautiful design, you can see that it is an Italian product”. What does my memory have to do with recommending a tent? I think they are consistent with those who are looking for a product that, in tune with the Autohome spirit, guarantees satisfaction, fun, serenity, well-being and, above all, freedom.
Suggesting a specific tent is not easy. Exactly like a father who has to say if one child is better than another… The personalities are quite different. The family values they interpret are important. If you choose to stay in the great Autohome family, you will certainly be satisfied, because those values are in every tent.
The framework is constructed from round anodised aluminium poles
